Heisen-Bro Hustler

Heisen-Bro Hustler is a light-hearted management game that the developer calls a tongue-in-cheek, self-deprecating play on gym bros and gym culture, seen through the eyes of a supplements dealer. You wake up in a gym bathroom stall with no memory and nothing but your clothes, a gym bag, $20, a protein drink, a phone and a flyer for a chems dealer, and orders for supplements start coming in. You buy chems from your supplier and craft the supplements that gym bros order, earning money, reputation and XP. Reputation unlocks new chems and products, levelling up unlocks features such as hiring associate bros who sell on your behalf, missed orders cost reputation and XP, and happy customers refer new bros, with 30 bros to unlock in all. There are three difficulty settings (Chill, Cardio and Capitano Insano), a retro 1980s look, mini-games that unlock achievements and a soundtrack of more than 30 songs about gym life. The developer's Steam AI disclosure says the majority of the raw coding was done by ChatGPT, while all the content (the bros and their details, the mechanics, gameplay, ideas, narrative and wording) is human-made; all visuals, including sprites, were made with DALL-E and ChatGPT, the music with Suno from human-written lyrics and themes, and the tutorial voice-over with ElevenLabs. The developer's mature-content note says the game refers to potentially illegal performance drugs such as steroids. Free on Steam for Windows since 10 Feb 2026, in English.